A blog about 3D cinema

Over the weekend, Fox showed off 3D footage for X-Men: Days Of Futures Past , The Wolverine  and Dawn Of The Planet Of The Apes . Most of that footage has so far remained in the San Diego Comic Con halls, but Fox did release this sneaky piece of - literally - viral marketing.   It's a cute play on the recent  Designed By Apple   ad, with similarly noodling piano and swooshy animations: I was a big fan of Rise Of The Planet Of The Apes , and are hoping the team involved knock its sequel (which is technically also a prequel) out of the park. What do you think, are you ready for some damned dirty  3D apes?

Background: Pacific Rim is Guillermo Del Toro's first film in 5 years. Much ink has already been spilled about his near-misses directing The Hobbit  film  trilogy   and the potential James Cameron / Tom Cruise adaptation of  At The Mountains Of Madness . Thwarted project after thwarted project, it seemed Del Toro just couldn't catch a break. Luckily, the big man had a big plan: direct a big film about big robots fighting big monsters. For all  Pacific Rim 's high-minded intentions, the movie's essentially Del Toro's love letter to the likes of Godzilla vs Mechagodzilla; his long-simmering kaiju vs mecha tale. So, how'd he fare? Was his 'boyhood dream' picture better than Peter Jackson's King Kong , or Spielberg's Jurassic Park ? More pressingly for 3Defence, is its 3D any good? Post-Converted 3D: For a long time, Del Toro voiced a hedged opinion towards adding 3D to his films. In pre-production for his version of  The Hobbit he started...

We don't talk about 3D TV much on this site, because we're technically a site about 3D Film. This week though, serious news broke that might very well have an impact on the future of both the cinematic medium and its televised equivalent. So, we interrupt usual film-based discussion to take a brief look into 3D TV and its - now somewhat perilous - future. Post- Avatar, it seemed that movie theaters were guaranteed 3D movie-going successes. All eyes (literally) turned towards the home theater industry, to see whether TVs would be able to catch up. In the short-term at least, the holy grail was to get Avatar   3D into living rooms as soon as humanly possible. A deal was struck so that copies of Avatar would be shipped with a particular brand of TV. Other TV manufacturers were stuck hawking Cloudy With A Chance Of Meatballs   and a few made-for-Blu efforts. The thing the TV industry neglected to mention was that you'd only get a couple of 3D glasses with your $3500 tel...

In a week's time, it'll be the first  X-Men  film's 13th birthday. The movie's critical and commercial success gave Hollywood the excuse it needed to revitalise the comic-book-movie 'genre'. X-Men delivered the industry a template of sorts that has largely remained unchanged in the decade that followed. That template required an ensemble cast, mixing up A-list stars with Academy Award winning actors, character veterans, relative newcomers and a few nerd favourites. X-Men also set a visual-effects precedent that eschewed the overblown Batman And Robin ' look' in favour of more modern effects in the vein of  The Matrix . The revised superhero film template also required the X-Men ditch their traditional bright yellow-and-blue tights for... very Matrix -esque black leather costumes. And, just like that, a modern genre was born. Or, rather, re born. The superhero 'genre' had merely been laying dormant. In the decades since Richard Donner...

In September, for better or worse, we get our second 3D trip to Oz for the year. Warner Brothers and IMAX have teamed up to re-release The Wizard of Oz in post-converted 3D for a limited one week release. It's hard to know how big an audience there is for this type of retrospective; Jurassic Park and Titanic 3D re-releases have been doing fine business at the box-office, but no-one's attempted a post-conversion job on a classic this old. In fact, most kids' grandparents weren't even born when Wizard Of Oz was originally released, so if there's a nostalgia ticket to be sold then it's likely on the basis of a VHS copy or TV re-runs! For many, it will be the first time they've seen Dorothy's ruby slippers on the big screen. Check out the trailer for an insight into how Warners are pitching their marketing: With its school-choir revision of Somewhere Over The Rainbow, it would appear Warner Brothers are borrowing a play from the The Social Network...