New Wizard Of Oz IMAX 3D trailer
In September, for better or worse, we get our second 3D trip to Oz for the year. Warner Brothers and IMAX have teamed up to re-release The Wizard of Oz in post-converted 3D for a limited one week release. It's hard to know how big an audience there is for this type of retrospective; Jurassic Park and Titanic 3D re-releases have been doing fine business at the box-office, but no-one's attempted a post-conversion job on a classic this old. In fact, most kids' grandparents weren't even born when Wizard Of Oz was originally released, so if there's a nostalgia ticket to be sold then it's likely on the basis of a VHS copy or TV re-runs! For many, it will be the first time they've seen Dorothy's ruby slippers on the big screen. Check out the trailer for an insight into how Warners are pitching their marketing: With its school-choir revision of Somewhere Over The Rainbow, it would appear Warner Brothers are borrowing a play from the The Social Network...
