A blog about 3D cinema

As we enter a new season of movie-going, the Chinese box-office continues to buck worldwide trends in 3D movie attendance. A month ago, the industry had written off  Pacific Rim  as a well-intentioned exercise in geek-pandering . Jurassic Park 3D  had proved that audiences were never going to go crazy for 3D re-releases. Monsters University was a middling Pixar effort. Midway through September though, China has re-written the history books for all three films, and again challenged expectations of the global audience for 3D. Pacific Rim 's experience was the most startling for the industry: a gigantic movie in every sense of the word, it was always destined to do earn more "internationally" than "domestically". It's reasonably common for big Hollywood action pictures to earn 60% of their total gross in the wider worldwide marketplace, and the other 40% or so of their gross comes from the avidly movie-going State-side domestic audience. What no-one ex...

We don't talk about 3D TV much on this site, because we're technically a site about 3D Film. This week though, serious news broke that might very well have an impact on the future of both the cinematic medium and its televised equivalent. So, we interrupt usual film-based discussion to take a brief look into 3D TV and its - now somewhat perilous - future. Post- Avatar, it seemed that movie theaters were guaranteed 3D movie-going successes. All eyes (literally) turned towards the home theater industry, to see whether TVs would be able to catch up. In the short-term at least, the holy grail was to get Avatar   3D into living rooms as soon as humanly possible. A deal was struck so that copies of Avatar would be shipped with a particular brand of TV. Other TV manufacturers were stuck hawking Cloudy With A Chance Of Meatballs   and a few made-for-Blu efforts. The thing the TV industry neglected to mention was that you'd only get a couple of 3D glasses with your $3500 tel...

In a week's time, it'll be the first  X-Men  film's 13th birthday. The movie's critical and commercial success gave Hollywood the excuse it needed to revitalise the comic-book-movie 'genre'. X-Men delivered the industry a template of sorts that has largely remained unchanged in the decade that followed. That template required an ensemble cast, mixing up A-list stars with Academy Award winning actors, character veterans, relative newcomers and a few nerd favourites. X-Men also set a visual-effects precedent that eschewed the overblown Batman And Robin ' look' in favour of more modern effects in the vein of  The Matrix . The revised superhero film template also required the X-Men ditch their traditional bright yellow-and-blue tights for... very Matrix -esque black leather costumes. And, just like that, a modern genre was born. Or, rather, re born. The superhero 'genre' had merely been laying dormant. In the decades since Richard Donner...