A blog about 3D cinema

Today Warner Brothers released the first trailer for their upcoming epic The Hobbit: The Desolation of Smaug . It's filled with dramatic wide-angle shots and sword-bearing creatures leaping towards the camera. Even when viewed on YouTube, the footage looks devoid of motion-blur, very much like the 48fps HFR version will in theatres. Check out the trailer below: What do you make of the trailer? Are you excited to see an explosion of butterflies in 3D, or a waterfall scene at twice the frame rate of any waterfalls from the original trilogy? You'll be able to see the trailer in 24fps 3D this Friday, as it's likely attached to most Man Of Steel 3D prints.

Background Oz The Great And Powerful is Sam Raimi's first 3D movie. Having licked the wounds of  Spider-Man 3, Oz  marks Raimi's return to the land of gigantic budgets, tons of CGI and 'franchise friendly' material. Optimists viewed the release of Oz as an opportunity for L. Frank Baum's classic novels to be visualised in the modern age, leading to a series worthy of their reputation as American Mythology. Cynics viewed the film's existence as a greedy crash-grab by Disney, fuelled by the phenomenal +$1billion box-office success of Tim Burton's Alice In Wonderland . Meanwhile, others fretted that the 1939 classic Wizard Of Oz was just as fresh today as it was then and, frankly, didn't-need-a-prequel-thank-you-very-much. So... having set the scene for audience expectations, let's dive into the 3D of Oz The Great And Powerful ! Native 3D If you fell in the 'cynic' camp of the audience, you might be surprised how little 'cash-gr...

If you're reading this site, you're probably savvy enough to understand what it means to watch a film with a higher frame rate. If you're interested in a real discussion about the shift in projection technology represented by the first Hobbit ( An Unexpected Subtitle Journey ), then read our post on the matter . If, however, you want a corporate-styled explanation, then feel free to read the officially released briefing below (click the image to expand)