A blog about 3D cinema

As we enter a new season of movie-going, the Chinese box-office continues to buck worldwide trends in 3D movie attendance. A month ago, the industry had written off  Pacific Rim  as a well-intentioned exercise in geek-pandering . Jurassic Park 3D  had proved that audiences were never going to go crazy for 3D re-releases. Monsters University was a middling Pixar effort. Midway through September though, China has re-written the history books for all three films, and again challenged expectations of the global audience for 3D. Pacific Rim 's experience was the most startling for the industry: a gigantic movie in every sense of the word, it was always destined to do earn more "internationally" than "domestically". It's reasonably common for big Hollywood action pictures to earn 60% of their total gross in the wider worldwide marketplace, and the other 40% or so of their gross comes from the avidly movie-going State-side domestic audience. What no-one ex...

Background: You know the story of  Jurassic Park 's   1993 release. It was "An Adventure 65 Million Years In The Making." It busted all blocks there were to be busted; it claimed the title of #1 Highest Grossing Film of All Time (until  Titanic came along); it seared words like "CGI" and "Digital Sound" into the public consciousness; it inspired two sequels and then... never really got old. Two decades on, the effects in Jurassic Park are still held as a benchmark by many. Either the experience of watching it was so seminal for a generation of blown-away moviegoers, or - shockingly - the film has aged like a fine wine and improved with time. Universal is celebrating the film's 20th birthday (we feel old just typing that) with a 3D re-release. Audiences are slowly warying of these 3D retrospectives, but Jurassic Park 3D' s launch looks to have reversed a downward trend in re-release box-office grosses . Perhaps that's because  Juras...