A blog about 3D cinema

Background: Ask anyone of Generation Y "what's the oldest film you've ever seen?" and there's a very good chance that (after some prodding) the answer is  The Wizard Of Oz . The Victor Fleming film was released in 1939, with World War II a month away from breaking out in Europe. Bizarrely - considering its legacy nowadays - Oz was something of a commercial misfire for MGM at the time. One of the studio's most lavish and expensive productions, it took a few re-releases for The Wizard Of Oz to fully recoup its costs and, more importantly, to be seen by subsequent generations as a landmark event in cinema. The better part of a century later, Warner Brothers now owns the film's rights, and Dorothy's had more "special anniversary box-sets" released than 3Defence cares to count. Warners probably figured out that, after fans have already bought the film on VHS, DVD and Blu-Ray in 2009, they needed to do something particularly special this time ...

Alfonso Cuarón's upcoming 3D film Gravity has critics spellbound, and looks to be this year's "Must-See 3D Film". Set miles above Earth, the film stars George Clooney and Sandra Bullock as a pair of astronauts who... have to deal with gravity after a high-speed encounter with space debris. Gravity  premiered at the Toronto International Film Festival earlier this month, and immediately started generating Oscar-buzz from the dumbstruck audience. It sounds like cinematographer Emmanuel Lubezki 's first 3D outing is a doozy, technically-speaking. Breathless reviewers have described long, unbroken, takes that last in the range of 10 - 15 minutes. HitFix's Drew McWeeny appropriately summed up most people's reactions : "It is increasingly rare that I look at an effects-heavy film and don't know immediately how they did it. With Gravity , I'm not even sure what was real and what wasn't." Indeed, if you watch any of the film's tra...

As we enter a new season of movie-going, the Chinese box-office continues to buck worldwide trends in 3D movie attendance. A month ago, the industry had written off  Pacific Rim  as a well-intentioned exercise in geek-pandering . Jurassic Park 3D  had proved that audiences were never going to go crazy for 3D re-releases. Monsters University was a middling Pixar effort. Midway through September though, China has re-written the history books for all three films, and again challenged expectations of the global audience for 3D. Pacific Rim 's experience was the most startling for the industry: a gigantic movie in every sense of the word, it was always destined to do earn more "internationally" than "domestically". It's reasonably common for big Hollywood action pictures to earn 60% of their total gross in the wider worldwide marketplace, and the other 40% or so of their gross comes from the avidly movie-going State-side domestic audience. What no-one ex...