10 million Americans watched a 3D film this weekend

BoxOfficeGuru revealed that, because of The Avengers' monstrous opening, 10 million Americans watched a 3D film this weekend. By my estimates, that's the most for a single film ever, in that timeframe. Big news! It also validates my earlier theory that the 3D version is of historic importance.

The premiere of The Avengers

Now the question is... will its 3D attendance beat Avatar?

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Prometheus is the most eagerly awaited sci-fi film since Inception. Geeks around the world have been losing their mind with the release of each new trailer, and it's subsequently taken on "Event Film" status. Despite all this, Prometheus is saddled with a lot of baggage. It's Ridley Scott's first science fiction film since Blade Runner;  it may-or-may-not-be a prequel to Alien ; it's Fox's biggest film since Avatar ; it's Scott's first 3D movie; it's hopefully Michael Fassbender's home-run performance and.... well. You get the picture. Let's put that all aside, and focus on the 3D. Because this article's aimed at people who haven't seen the film yet, I'll try and keep it relatively spoiler-free. If you want the experience to be completely pure though, disconnect the internet, and run to the nearest big screen you can find! Native 3D: 3Defence has already written an article about how Prometheus was shot in...
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The Amazing Spider-Man: How Good Is Its 3D?

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We at 3Defence have decided that film critics aren't giving audiences enough information about the usage of 3D in modern-day cinema. As such, we've been working on an ongoing series that can help you decide whether to fork out a few extra dollars or not to see the latest and greatest blockbuster while wearing glasses. Today we're looking at The Amazing Spider-Man, the fourth webslinger film, and the first to get the stereoscopic treatment being heavily pushed by Sony. You'll notice the article below is separated by sections; we've standardised these sections, to help regular readers compare one film's usage of the 3D technique to another. Let us know if you think of anything else that'd be useful in the comments section! Native 3D: Like Prometheus , The Amazing Spider-Man was filmed using Red Epic cameras, in 'native' 3D. In 2012, we've seen a string of high-quality post-production conversions, and we were hoping that Spidey webslinging in thre...
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