10 million Americans watched a 3D film this weekend

BoxOfficeGuru revealed that, because of The Avengers' monstrous opening, 10 million Americans watched a 3D film this weekend. By my estimates, that's the most for a single film ever, in that timeframe. Big news! It also validates my earlier theory that the 3D version is of historic importance.

The premiere of The Avengers

Now the question is... will its 3D attendance beat Avatar?

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How's the 3D in X-Men: Days of Future Past?

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And the Oscar goes to... a 3D film?

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This year's Awards Season is gearing up for its main event: the 86th Academy Awards. Many cinephiles justifiably find the concept of 'Awards Season' horrifying. They can validly cite examples through the years where Oscar was wrong  ( My Fair Lady over Strangelove ? Crash over Good Night and Good Luck ? Shakespeare In Love being allowed in the same room as the first 20 minutes of Saving Private Ryan ?) and they can cite many more examples where films "should at least have been nominated !" Thankfully, the Academy broadened the nomination pool after universal outcry at The Dark Knight' s nomination snub   in 2008, and that's alleviated those tensions a little. It means we get a more balanced summary of the year in cinema: edgier films get nominated ( District 9 , Amour ), and broader-playing fare ( Up , The Help ) makes the cut as a nearer summary of what movie-goers... go to the movies for in the first place. The Nominees 2013's nominees are
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3D